A new white paper on flax-based omega 3 ALA from Frost & Sullivan, Palo Alto, CA, predicts that consumer awareness of omega 3 fatty acids will propel growing demand for ALA. “Flax-Based Omega 3 Alpha Linolenic Acid: The Shape of Things to Come,” highlights key benefits of flax-based omega 3 ALA and discusses its market sustainability in terms of exceeding the demands of current and potential consumers. The white paper predicts flax-based omega 3 ALA is the key ingredient set to meet consumer needs because of multiple and substantiated health benefits, its convenience and flavor, alongside growing consumer awareness of omega 3s.

For further information: Frost & Sullivan, 210-247-3870; E-mail: [email protected]; Website: www.frost.com.